Monday, May 4, 2009

Anyone in ADVERTISING?

heyy guys i was just wondering if anyone here was in advertising, and if so how did you go about getting into it..school, training, etc?


just wondering..thanks a lot!

Anyone in ADVERTISING?
I founded an ad agency that attained membership in the AAAA -- ranking us in the top 5% in the USA. Over the years, I hired many entry-level people. Here is a summary of things that should help you.





Graduate from college. If you want to be in a creative field (writing, art direction, etc.) it helps if you have a degree that relates to that area. If you want to be in account management, strategic planning, etc., having a degree in marketing is very helpful.





There is a whole different view of advertising beyond the ad agency world -- working on the client side. Example: working for the marketing department of a large bank. There, you might work in conjunction with the agency, but you won't actually create the ads.





Once you finish college, decide where you think you fit best, and focus your employment search there. If it's the client side, look for large companies that have marketing departments.





If you want to work in an ad agency, you will find good small advertising agencies in every city. (The advertising industry is no longer dominated in New York City, as it was once was. The best ad agencies in America are just as likely to be in Boston, Miami, San Francisco, or Richmond, VA.)





Your best bet of landing an entry-level job in a small ad agency is in a mid-sized town. There, you will learn a lot, and from that point, you can move up as your skills and interest dictate.





Good luck.
Reply:Whatever you can do, do it.
Reply:Yes, I've been doing Marketing for 10 yrs. I got there by going to business school %26amp; having an internship. However, you can often get into marketing or advertising straight out of college in an entry point position. Easiest place to do it is in NYC where most of the big agencies are located.





I majored in Psychology which I think helps, but honestly your major doesn't really matter.


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