Career in ADVERTISING ?????

How is advertising sector for an MBA-Mkt


(remuneration.…job opportunities……stress....... scope etc ) in comparison to other popular sectors ??????

Career in ADVERTISING ?????
According to the Bureau of Labor Statistics, over 250,000 people work in the advertising industry. This number is expected to grown due to two important trends. First is the megamergers among advertising agencies. This trend has been fueled by agencies' desire to increase market share by offering more services such as sophisticated market research, media buying, and in-house production facilities to clients. The second trend has been spurred by an increase in international businesses and global marketing. Agencies are moving quickly to set-up international subsidiaries to assist clients who have gone global.





Tomorrow's job applicants face a more stable environment but a highly competitive market. U.S. Department of Labor projections for the year 2000 suggest a growth of over 30% for marketing research analysts, advertising managers, and visual artists. Nevertheless, employers will continue to be highly selective. The most motivated, energetic, well-organized candidates with top-notch analytic and communication skills will land the best jobs.








Where to Find a Job


Advertising professionals find jobs in advertising agencies, in-house advertising agencies or departments of large companies, or with mass media as advertising sales representatives. Normally advertising agencies are divided into four departments: account services, media, research, and creative.





Careers in Advertising Agencies


Account Services Department:





positions in account services: assistant account executive, account executive, senior account executive,


accounts supervisor/accounts manager


salary range for assistant account executives is $20,000-$40,000


directs contact with the client; acts as liaison between art department, production department, and client


represents client's needs to art and production departments


provides interpretation support to client at presentations


responsible for seeing that the client's needs are met accurately and on time, which calls for closely


following the in-house progress of the campaign


Account Services Department-Traffic:





positions in traffic: account coordinator/traffic manager


salary range for traffic manager is $18,000-$20,000


coordinates all the jobs in progress and monitors their status to ensure that production remains


on schedules and deadlines are met


works with all departments throughout the advertising campaign


Media Services Department:





positions in media: assistant media planner, media planner, media director, media manager


salary range for assistant media planner is $15,000-$25,000


applies statistical models to audience, circulation, and cost figures to minimize media cost and


maximize media effectiveness


manages the purchase and control of large blocks of media time/space, whether in print or broadcast


recommends and allocates this space among clients according to campaign requirements


negotiates favorable billing terms for large, repeat, and/or guaranteed space purchases, which


translates into more cost-effectiveness for clients and agency


Research Department:





positions in research: research project director, research account executive, associate research


director, advertising research director, research department manager


salary range for research project director is $30,000-$55,000


expert in statistical applications, mathematical modeling, project design, and methodology


works with and often obtains outside services


monitors project to ensure accuracy and validity of findings, which are then reported and presented


to the client


Creative Department-Art Direction:





positions in art direction: assistant art director, junior art director, art director, senior art director


salary range for assistant art director is $14,000-$18,000


requires knowledge of advertising trends and strong visual communication skills


develops and recommends artistic strategy and rendition for client campaign, often presenting


several for client approval


generates creative content for both print and broadcast


often works with copywriter as a team to brainstorm visual and verbal content


oversees progression of campaign from rough sketches through final production


Creative Department-Copywriting:





positions in copywriting: junior copywriter, copywriter, senior copywriter, copy chief


salary range for junior copywriter is $14,000-$18,000


responsible for writing ad and promotional copy and developing concepts for campaigns


often works with art director as a team to brainstorm visual and verbal content


requires knowledge of advertising trends and a strong writing ability


Creative Department-Production:





positions in production: layout worker, graphic artist, production manager


artists and layout workers create the visual impact of the ad by selecting photographs, drawing


illustrations, choosing print size and type, and sketching scenes for commercials to go with the copy


design packages and create logos, trademarks and symbols


production manager oversees the actual printing of ads, filming of commercials, or recording of radio spots


There are a number of new departments that are being created within agencies to cover many new types of media. They include:





Specialty Advertising Department:





recommends and obtains imprinted merchandise appropriate to client campaign


develops strategy and recommends items to be used


obtains sources and monitors production to ensure timely arrival


Internet Advertising Department:





develops visual and written content for client web pages, and/or on-line advertisements


develops strategy for on-line promotions and web page development


monitors web site and on-line traffic


Outdoor Advertising Department:





develops content for outdoor/transit advertisements in adherence to client's strategy


obtains sources for production and monitors progress


Direct Response Advertising Department:





develops content for direct response advertisements, such as direct mail and infomercials,


in adherence to client's strategy


obtains consumer information lists from client and/or outside sources


monitors progress of direct response efforts
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