Methods of advertising -- school project?

i need help in understanding wht exactly are the methods of advertising. ive tried searching...but cnt come up with anything relevant to my topic.

Methods of advertising -- school project?
Hi there, hope I can be of some help.





Generally the METHODS of advertising would be:





1. Informative - provides info


2. Persuasive - encourages people to buy


3. Reminder - reminds about already existing, established brands/products


4. Reinforcement - reassures people about the brand/product


5. Pioneering - used to introduce a new brand/product


6. Competitive - to illustrate to people the advantages of the brand/product over others in the market


7. Defensive - in retaliation to a competitor's advertising efforts, this would try to reduce any damage caused.





When explaining the methods, it might be good for you to mention the AIDA model - which simply stands for Awareness (in a brand/product), Intertes (making consumers interested in it), Desire (making consumers desire the product) %26amp; Action (making them go out %26amp; buy it).





Some FORMS this advertising could take would be:





TV, Radio %26amp; Newspaper commercials


Billboards


Taxi roof displays


Bus shelter poster advertising


Direct mail slots (such as those sent by the likes of credit card companies


Promotional coupons


Sponsorship of sporting tournamnets %26amp; concerts, etc. Sponsorship of TV shows


Competitions %26amp; prize giveaways


Endorsements/Testemonials - like when sports stars promote a certain brand


Internet advertising - like supersitials, click throughs, banner ads, etc


SMS Text Message advertising


Product Placement - strategically plaing certain brands in film, TV or computer games, for example, Coca Cola on the desks by the American Idol judging panel.


Cause related advertising - like "adopting" a social cause, like what Ben %26amp; Jerry's Ice-ceam do with anti-nuclear campaigning


Social advertising - much the same as Cause related, but actually marketing a social issue, for exaple the British Football Association has an advertising campaign trying to stamp out racism in football.








Perhaps you would find it easier to get advertising info if you searched under "marketing", as advertising is a subset of marketing.





Hope this helps :) %26amp; good luck in the project.
Reply:-TV ads


-Newspaper


-Magazines


-Billboards


-Bus stop billboards


-Mailbox ads


-Telephoning


-Internet ads/pop ups


-Cinema movie ads


-Pamphlets


-Samples


-Booklets


-Word of mouth


-School newsletters


-Sponsorship of events


-Competitions


-Catalog advertising


-Emails


-Celebrity endorsements


-Radio


-Sky writing (it happens!)





Thats all i can think of.... hope that helps!!
Reply:adverts on the T.V or radio





in a magazine





leaflet
Reply:there are many, print advertising is anything on paper like newspapers,flyers, magazines and soon. radio advertising is on the radio of course. telivision advertising there are many like the obvious commercials, but there is also product placement like when somebody is drinking a coke or driving a cadillac those companiespay that production for the placement in the film. and of course there is word of mouth like opening a both somewher and speaking about your product.
Reply:You've had some really great answers already. Corporate sponsership is another great one and leads to many other moral arguments re: capitalism or Socialism, but aside that, it is also one of the most common forms of advertisment in the modern world. It is also the only form of advertising that benefits both the advertisers and the recipients of the sponsership.


Hope this helps! Good Luck!
Reply:Methods of adverstising? as in comercials airtime/ ads in papers magizines billboards..- you would have to contact the 'channels' for your airtime advertising- contact papers mags and billboard owners to put ads in them- you would have to come up with an add first- you want to promote your product to where not just you want it or she wants it or he wants it.. make it for everyone! Avoid using he or she in the ad. unless it is specifically for a he or a she (i.e., personal hygine products)