Dissertation ideas on advertising / suggested routes and topics / websites?

Any creatives / advertisers / students out there...





My dissertation is comparing traditional and non-traditional forms of advertising.





Any views?

Dissertation ideas on advertising / suggested routes and topics / websites?
Advertising aimed at children has become increasingly controversial and legislated. Why not study the ways advertising has evolved when targeting children and why it has become so controversial? It is an important current issue for many people in British society and therefore you can argue the importance of your study as well.





Do your research, back everything up and I'm sure you have a very valid thesis there!
Reply:traditional is for soap powder etc,


the rest MUST have humour
Reply:As far as non-traditional forms of advertising, you should check out marketingvox.com it has tons of great articles about online/e-marketing.
Reply:Here you'll find a lot of papers on ADVERTISING:


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Reply:I'm studying graphic design, one of the titles I was researching was "how the introduction and development of the Internet has affected the advertising industry".





Looking into advertising before the Internet, forms and how affective and now advertising after the Internet, forms and how people react. i.e. pop ups and pop unders are advertising but never get looked at! just too annoying! And Spam emails etc.





You could look at company's profits and turnover with traditional methods and compare this to new age companys and their turnover. You will need to bear in mind that people may have for seen the changes and compensated, but some will have gone under because of this. You'll need to talk to established advertising companys that have been around through the changes and people who are willing to tell you about their company and be honest.





It's got a lot f mileage and too much I thought for my 5000 words, but you may think you can condense it if you have 5000 to do.





Good luck, and it's not actually that bad, I enjoyed mine and got a good grade for it!
Reply:Oh how I dont miss doing this. I dont know much about traditional and non-traditional advertising. But something that I think would be interesting to talk about is how people are selling their body parts as advertising space. I guess that is non-traditional.