Monday, April 12, 2010

Portray women in advertising?

You realize that your role is to appease the interests of business and to create the ads they want, but you want to change the culture of your advertising by portraying women in a more respectul, positive light. Whether you should continue to portray women as powerless, sexual objects, subservient to men, ultra-thin and unhealthy to sell products and services. How would you do that?

Portray women in advertising?
Yeah I do think women role in adverting needs to change. I tried of seeing women hardly every dressed to sell a motorcycle. Like she can't be covered and sell things. I am tired of the ads they have for racing that have women on asking can you handle it and it suppose to about racing but she has very little cloths. Yes I would also like to see more real women on the ads. Women are smart. Don't click on the link that Robert put up. It needs to be reported and erased.
Reply:I think advertising has come a long way... Women are almost always portrayed as smarter than men and that has helped turn the tide of American culture. Women wield much more power and are looked at many times as a superior alternative to men... my 2 cents...
Reply:Most of us would realize that the biggest form of female advertising is actually directed toward the females themselves.





Female to male advertisng is very small compared to female to female advertising.


Look in the stores, and on TV and its massive how women to women advertising is trying to appeal to their vanity.





Female to male advertisng is an almost insignificant comparison. In every way they try to portray a younger and sexier look. Its vanity driven and women are stupid enough to fall for it like a moth to the flame.





Go into any department store or complex and count how many mens stores there are compared to womens stores.


Then compare the sections set aside for womens things compared to mens things in the department stores.





Two rows of men shoes to 20 rows of womens shoes for example. Men have around 20% of the market share in advertising and products compared to 80% of the womens products and advertising.





This way that women are being portrayed is actually being driven by themselves and definately not by the male market.


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