How does internet advertising work?

I'm starting a media buying course and I have no idea how internet advertising works. What kinds of questions does a website ask when when selling ad space to a business? How do websites decide what to charge? Does the size of the ad matter? Information of any kind is welcomed...please help!

How does internet advertising work?
People opt for internet advertising methods because practically half of the world's population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know cheap internet advertising method attracts great benefits as well.





Here's the lowdown and a comparative look on the cheap and expensive internet advertising methods:





The Expensive:





1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.





Fly ads are derivatives of pop-ups which are also equally irking to the visitors.





2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.





Fly ads are derivatives of pop-ups which are also equally irking to the visitors.





2. Pod casts.





Broadcast is to TV as pod cast is to internet. It's one sophisticated internet advertising method that can somehow hamper your budget. But if you're thinking results, pod casting is worth the money.





3. Paying the search engines.





How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we're talking about Google and Yahoo search engines here, then don't give it a second thought.








This is associated with another internet advertising method: the pay-per-click system.





The Cheap:





1. Blogging.





Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don't even need to pay!





2. Submit to not-so-big search engines.





This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.





3. Text links.





This is not just cheap...this is virtually free! Let someone text link your site and return the favor.





Cheap versus expensive, that's always the question that hounds on whenever we're trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.





Hope this help out a little,
Reply:Go to google and yahoo and read everything about how they chargew. that should give you the most successful models out there. Also look at commission junction and linkshare.
Reply:Typically, you want to sell space for a long banner - that way YOU don't have ads taking up a whole bunch of vertical space. Vertical ads are a lot more expensive. Myspace uses those. It should cost more if it is animated and more if it is flashing colors. 5 dollars a day is typical of high traffic web sites: 500 visitors a day.





Other payment forms you should look into are pay per click. If you can track how many visitors go to their website and how long they stay on their website, then you can charge for clicks.





Good luck!








Sincerely,


Devin T.


http://www.vestrite.com/
Reply:It varies from site to site. Larger ads will usually cost more than smaller ads. Where the ad appears on the page is also a big factor. The most important factor is the amount of traffic the website gets. An ad at the top of the page costs more than an ad at the bottom. A website would be concerned that the advertiser is honest and that the ad is in good taste and somewhat relevant to the website.
Reply:You may check it from http://earnyourway.blogspot.com. It shows how you earn money from google adsense (showing google ads on your website)