How does internet advertising work? pay for clicks?

what is the difference between google and yahoo advertising products? is there another option?

How does internet advertising work? pay for clicks?
We used to spend a lot at Overture (which is now Yahoo) but we get much more bang for the buck at Google. Sign up at Google and pay per click, depending on the keywords you want...it should pay off. Overture/Yahoo is much more expensive because their minimum bid is 10 cents. At Google, that keyword you want may only be 5 cents. There are lots of other pay-per-click advertising sites available, but you only need to stick to Yahoo and/or Google. Those are the two that will really convert.
Reply:check out http://www.merchantcircle.com





They're not a Pay per Click advertiser but they do help small businesses by providing ways to advertise and build community involvement through referrals and endorsements.





I hope this helps.
Reply:Pay only if your ad gets click.then you will be ask your maximum bid per click is and then will charge you only the minimum that is necessary.
Reply:I don't think its by clicks! Advertising is just as it is. A company is posted on the yahoo/google what have you pages. Someone will see their advertisement and respond to it however they want. It's like an ad on a billboard on a highway its just there. Exposure you see it and that's all that counts. Some companies pay more so when you search for something their homepage shows up first!

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