What kind of advertising message can drive medicine users closer to advertisers?

I'm talking about medical advertising.

What kind of advertising message can drive medicine users closer to advertisers?
A subliminal one will work marvels and near-miracles - but this type of advertisements are banned in most of the civilised countries !


Otherwise, saying 'the truth, whole truth, and nothing but the truth' works BEST in almost any kind of advertising.
Reply:One that people can relate to.





Depending upon the kind of medicine it is ie who it's meant for, that is who your message should be written to.





For instance, if it's arthritis medicine or some other "older person" ailment, write the ad specifically for them.





Also, have you ever used radio? It's great because you can really target your specific end user given the nature of the radio's format.





Hope this helps!
Reply:told them the case and benefit