Thursday, November 19, 2009

Does anyone have any advice for advertising a small business company?

Hello, I have started my own wedding planning business. I am seeking ways to advertise my business to the appropriate market. However, I would like to spend little money on the advertising to start with. All ideas and suggestions are greatly appreciated!

Does anyone have any advice for advertising a small business company?
There are some small business associations out there that are good at helping market and advertise your company. Americas Best Companies, http://www.americasbestcompanies.com
Reply:Assuming that you have an active website, consider placement of various critical SEO [Search Engine Optimization] metatags that can


surely achieve a high search engine presence and


increase Internet traffic to your website. These


metatag strategies work well with published websites


at Google and Yahoo.





Design: Should you create an extensive Flash-based


website, make sure to fill-in the property entries


such as the Title, Description and Keywords. Failing


to do so, leaves no hard HTML or ALT resource that can


be readily indexed by search robots. Also consider the


Internet audience and their incoming setup. For


example, if they are on analog/dialup, Flash webpages


take too long to load up and therefore analog users


will likely lose interest and discontinue entering the


Flash site. On the other hand, anyone on hi-speed DSL


lines, will welcome Flash pages which load quickly. So


before designing a pure Flash websitge, ask the simple


question, "Who's my end user - is he on dialup or


DSL?" And if you had to choose between these two users


for maximum marketability, then select analog users


since 80% of most resident users are still analog


Internet subscribers and pure HTML designed webpages


is best for them.





A non-Flash-based website which relies on hard text,


is far easier to be indexed by search robots. Limit


the use of stylized text saved as .gifs since as a


graphic, they are not indexable by search robots.





Avoid use of frames since any number of search robots


are unable to properly classify textual material.





Placement of Metatags:





A ranking or search order does take place with Google


and Yahoo and it begins with the "Title" metag which


should consist of no more than 65 characters separated


by commas. The "Title" should describe in generic


terms, the goods and services, followed by a location


from which the resource is located, i.e., city, state.


The placement of a domain name which is not generic


within the "Title" is not appropriate, unless your


domain name is a major recognizable brand name.





The second metatag is the "Description" which is


usually 41 words to form a complete sentence which


best describes one's goods and services.





And the very last category - "Keywords" are also


somewhat limited to 15 words which can be plural


and compound in nature. Again, avoid multiple entries


which could be mistaken as "spamdexed entries" which


is defined as the loading, and submission of


repetitive words into a particular metatag category.


"Spamdexing" when discovered on a webpage and reported


to Google's spamreport.com can result in the


elimination of your website from their search


directory.





Good luck!
Reply:Yes. If you haven't taken complete control of all these free marketing avenues at Search Engines -- get started!





Register your business with Google.com (and other search engines). In less than a week they will contact you and give you lots of cool information on how to use it to your advantage. Then take active ownership of the site that pops up when you search your company name (maybe your company name plus zip code). Add photos, info, specific driving directions, etc. You can add lots of details. Do the same at other search engines.





Once you have your Google site started (and similarly at other sites), get to know every link and tab in that site. It is free. Have your friends and clients write reviews of your work there.





Then search your company through Google and other search engines and study every link that is associated and do the same at any of those sites that you can put to your advantage.





When you are ready to really get big and hire the best for top level Search Engine Optimization to get your business to top level, free organic listing (not paid), contact me at Mr.Yippee@yahoo.com.
Reply:It’s rarely an instant return on the Internet. You need your website coming up relevant to what people "search for" on the Internet. It takes time to get placement in the right places within the Internet and if you're listed in the right category of searches you stand a better chance of returns. The following is one of the better ways.





For a small charge you can have a “Permanent” website advertisement placed in an index such as this in a choice of around 750 categories to target your business trade.





This will raise your website profile and increase its chances of extra sales because this site is indexed by the search engines placing your site within public searches.





The advantage of a site like this is that you don’t have to update your listing again.


For a permanent ongoing promotion:


www.search-the-world.com/form/listing
Reply:Here are some free web marketing tips.





Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.





Follow these basic steps to market your website and business.





Free Web Marketing Tips


http://www.small-business-software.net/f...
Reply:Start advertising with Google Adwords. Pay-per-click Program will help you to adverise specifically to your market.
Reply:you can do the usual stuff, like putting up ads in newspapers. but remember, provide good service to your clients, and they become automatic advertisers for you. so you should go out of your way to help them out.





Then you can create a website, which wont take up much money (conatct me at vr3690@gmail.com if you need help with that). That way you can put up links on dating and matrimonial sites to your website...
Reply:Give out some offers and advertise in this site for FREE - you pay nothing unless you close a deal. Simply authorize your offer, and we'll go to work immediately to get your offer in front of customers through our huge network of over 150,000 affiliates worldwide! Indeed we offer this amazing coverage and promotional opportunities – all with no risk to you
Reply:Hi there,





My name is Jonathan and I am the president of Five Star Media Design,





to answer your question... right now I truly believe we will be your best bet!





We are a brand new company and we are offering our services at a very special prices, so remember if you've ever thought about advertising, you might as well do it now when its cheap!





fivestarmediadesign@gmail.com
Reply:Please consider joining a business networking group like BNI. go to www.bni.com . I am a BNI member in Arizona. And it is a worldwide networking group. I have increased my business on a weekly basis by $1200 since I have joined this group. This is strict networking with other small business owners who basically become your sales army by referring their customer base to you. For example, in my group we have an excellent florist who would be a perfect person for you to team up with or a travel agent who could assist those couples for honeymoon or a lawyer if they need pre nups or a real estate agent to help find that perfect 1st new house.





By utilizing this networking approach, you become not only the one stop shop for your customers but you become a virtual "fountain of information" that will keep them talking forever about how great you are and what a wonderful service you provide.





You are obviously not employing these other people, they are joining forces basically with you... If you have a BNI chapter in your area, you can visit each chapter twice to decide if its for you. I am not selling you a service or an advertising gimmick however referral based networking is the BEST advertising cause its all word of mouth but when you have a whole chapter "advertising" for you its a great feeling!!!!
Reply:Wedding biz is all about references, and word of mouth. You are going to have to print some good and simple business cards. You are going to have to go to all the wedding shows and conventions, buying a table, and stand out there every chance you get to get the chance to work some weddings.





If you are really good, people will talk, and you will get calls out of the blue, but you better count of a few hard years getting started. Most rarely walk into a small start up business without tons connections first.





Also start a web page that is professional, and shows examples.





I know a lady who started making veils. She nows goes around the country modeling her products on the front page of major wedding magazines just staying with the crowds, and getting all those connections. People talk, if you stay around long enough.





Bon Chance!
Reply:You seem to have had an overwhelming response, i'll be getting tips from a few of those answers my self.





But I thought you might like to know about the AWC Small Business Network Blogging Community.





The AWC Small Business Network is a directory for Small Business Owners to promote their business, products and services within an online community and the internet at large.





I launched this network only 3 days ago and am looking to join members up. To generate interest I am offering FREE FOR LIFE memberships until we have established a sizeable membership base.





We help you to set up your proffesional looking blog and then give you tips on how to market it on the net. We also show you how you can sell items from your blog and how to generate other streams of income from it.





To find out more about the Features %26amp; Benefits or to Register for FREE just follow the link below or go to My Yahoo!





Good Luck with your business what ever you decide to do,it is an exciting journey :)





Check it out at http://www.awomanscharm.21publish.com
Reply:Hello, You may want to check out this website.


http://2x2magic.com/?stanechols You can join for free


and go on a live conference call that explains everything.


This just started and is for any business and you can


advertise world wide. You can also earn a nice income


by refering others. Also free classifieds and free forums


might help. Also their are companies that make place mats


for resturaunts and you can advertise on them. You might want to do a Google search to find a company that does


Place mat ads. Do you have a website? Do have a blog


site? just something to think about.

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