What I want to know is how advertising content is placed onto a server and how that content is delivered from the server to me, the person viewing it. Someone must have written about this somewhere!
How does online advertising work? Can someone point me to an article describing the process?
there are so many ways to advertise online. The most popular is through google your yahoo. Google is called adwords (do a google search and you will get tons of info on it) and yahoo is I think just yahoo advertising. You create an ad, and link to a website and pay per click. They have special code you can install to find where the click came from, what pages they visited and if they bought from clicking that ad. There are tons of articles on it out there, just go to google adwords and check out what they have there and they have all the info you will never need and pretty much the same applies for most others. You also have cost per impressions (which is how many times the ad is viewed, not clicked, cost per acquisition, which is only pay on an ad when it actually has the buyer go through a set pre determined process such as buying or filling out a form)
Reply:If you are wondering how did it get into search engines, and than you found it, there is a lot that goes into that. But it comes down to the fact that you probably typed in a key phrase and the person who posted the content actually targeted and optimized that content for that key phrase.
If you want to learn a little more about it, you can get more info here.
http://www.squidoo.com/information-how-t...
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