Thursday, November 19, 2009

QuarkX and Marketing/Advertising - MKT Major?

I am wondering if QuarkX is an application that I should learn about to help me get a job in advertising/marketing.

QuarkX and Marketing/Advertising - MKT Major?
I prefer InDesign over Quark and our company has made the switch as well. These are programs for graphic designers and if you get a job as a marketing associate for example, they may ask you to do pamphlets and such using these programs. It won't kill you to learn it. It depends on which company you go to work with and what the job description says you would be doing. Its not hard to learn these programs. Since these are very expensive programs, try finding a copy of these softwares from your friend or from online. And get the book on how to use the programs as well.
Reply:It would help you deal with art and creative directors if you could speak their lingo, but you would need more than quark, its a page layout program so you would need to learn a bit of illustrator and photoshop. Indesign is another well used product that is a competitor to quark.


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