Functions of an advertising agency?

what are the primary functions of an advertising agency

Functions of an advertising agency?
Interactive, and branding strategies, copywritting etc.


Building recognition either for their clients or the company it self.





from WIKIPEDIA:





An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.





Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.





Ad agencies come in all sizes, from small one- or two-person shops to large multi-national, multi-agency conglomerates such as Omnicom Group or WPP Group.





Some agencies specialize in particular types of advertising, such as print ads or television commercials. Other agencies, especially larger ones, produce work for many types of media (creating integrated marketing communications, or through-the-line (TTL) advertising). The "line", in this case, is the traditional marker between media that pay a (traditionally 15%) commission to the agency (mainly broadcast media) and the media that do not.





Lately, Search Engine Marketing and Search Engine Optimization firms have been classified by some as 'agencies' due to the fact that they are creating media and implementing media purchases of text based (or image based in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term 'agency' however with the creation of ads (either text or image) and media purchases they do qualify technically as an 'advertising agency' as well as recent studies suggest that both seo and sem are set to outpace magazine spending in the next 3-5 years.
Reply:Well as far as i know, since my boyfriend works at one, it is to Promote products via television, print or radio media, to develop ads that catch the "viewers" attention, and and also to the liking of the company requesting and paying for such ads! they can develop logos, brochures etc, to help LAUNCH a product into the market! having a campaign and such... but ideally promoting and or launching any giving product. you can also promote not only a specific product, but also do ads for a company that sells many differnt products like for example ads for Adidas of Nike, they promote the company name, and they have not jsut foot wear, but clothes, and sporting items! just for an example. (hope that that was of SOME HELP)...