How much does advertising space on a site make?

I have a site that is drawing about 30,000 people a day. How much could I make if I sold some advertising space?


I don't want it to be a huge mass of adverts, but perhaps a couple of banners and a few text adds. possibly a pop up window. Could someone who has done this tell me how much it makes and what the best sort of ads are and how to set them up.


Many thanks.

How much does advertising space on a site make?
In our website, we sell advertising space - both banners via CPM, sponsored text links, and newsletter advertising.





How much you could make depends on a number of factors: your traffic levels, type of audience (some audiences are more valuable to advertisers than others -- e.g. if your site attracts techies or CEOs you can charge way more than a site that attracts teens, even if you have smaller traffic), ad formats used, etc





As to what rate to charge, the amount depends on a number of factors:





- Who is your audience and how desirable is your audience to the advertisers? If your audience are techies or those who have the propensity to purchase higher-ticket items, then you can charge a higher price as compared to an audience of students.





- What is the rate of comparative websites in your niche? You don't want to overprice yourself out of the market yet you don't want to undercharge as well





- What is the rate advertisers are willing to pay in your site? You may charge $5 per CPM and yet for months nobody's taking you on the rate even though you may get inquiries -- this implies that advertisers think your rate is too expensive. But if you charge $0.50 per CPM and advertisers are flooding in, then you may be too cheap and can afford to increase your rate.





- What is the CPM you get from other advertising vehicles? Do you run Google Adsense, and if so, what is your effective CPM rate with them? Or if you run banner ads through ad networks like Burst Media, Valueclick or Tribal Fusion, what is the CPM you're getting? You can use those values to help you gauge your rate.





- What ad model are you going to use -- will be it CPM (or cost per 1000 impressions), CPC or cost per click or a flat rate.





Since you're just starting in the game, experiment and see what rate the market will bite. You can start at $2-5 per CPM and see how it goes. Or take a look at some of what similar sites are charging with comparable traffic. Some sites to check out





Trend Hunter magazine (1.2 million pageviews/month) http://advertisers.federatedmedia.net/pl... = $10-30 CPM


Read Write Web (730,000 page views per month) http://www.federatedmedia.net/authors/re... = $140 a week for flat rate text ads





In terms of accepting payment, majority (99.8%) of those who will advertise will pay by credit card so make sure you have your own merchant account as well as Paypal.





Also be sure you have an ad server to easily manage the campaigns and allow advertisers to check their stats real time. Check out OpenAds http://www.openads.org -- it is FREE but powerful ad server
Reply:Hi, Jack S!





Now-a-days, people don't really "sell" advertising space.





The reason being is that everybody today just advertises with Google AdWords or Yahoo!'s equivalent or whatever else there is.





So, the best thing to do is to sign up to one of these.





I hope this helps!





-Andy





P.S. If you're really getting 30,000 people, you could probably make a full time income by signing up for Pay Per Play - which is brand new... here's the link...


http://www.sellingppp.com/a.cgi?ppp=1206...