Help with Advertising Tips & Suggestions?

I just found out that I will soon be placed in charge of advertising for the small business I work for... We provide sign language and spanish interpreters and teach sign language and spanish. I'm lost. . . can someone point me in the right direction?

Help with Advertising Tips %26amp; Suggestions?
most of small business don't do much of advertising. many of them advertise in yellow pages, print (unfortunately mostly crappy) flyers to distrubute in the area, and websites.





if it is a small business, you don't have to worry, there is usually a list of media that the owners like to advertise in, and a very limited budget. so your job would be to make sure that the listings are done correctly and talk to all kinds of advertising agents representing media, local events, and website optimization companies.





but if to go by the book: i personally would also pay a lot of attention to pr: articles in the local media, participation in the community every day life (organize presentations at your venue or say... library... , working with schools, special schools especially, etc.), exhibitions and congresses... i think you would have to concentrate on the local events mostly. start small, do not go overboard and do not try to cover too much with limited resources. do one thing at a time.





most importantly: do not expect immediate results. you have to build up your campaign, and the results will come, just not right away. tell your boss that, who is going to ask you: "you spent $300 on this ad. since then i don't have significant growth in my sales. that was a waste."
Reply:I would start with places such as schools,(colleges)businesses who deal in areas where there is a lot of immigrant hiring that may need some type of interpreters. Large department stores, factories that have a lot of unskilled labor working for them. Companies who will give deaf people a chance to work.
Reply:You can try www.Trafficity.tk





It is a free, point-based email system. With it you advertise to various people.
Reply:There are a number of 'Hispanic media outlets' where you could place ads. Search the term.





You should also check: http://www.prnewswire.com/ to do an electronic news release announcing your own promotion (it's news) and talk about your company services. The release will be picked up by hundreds of online and printed publications.





If your local paper has a business section that highlights promotions, send yours in.

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