Thoughts on Subliminal Advertising.?

I'm currently writing a report on subliminal advertising. Everyone is supposed to find a twist of explaining how it is used, but in my opinion, we really do not know when it is being used. If it is truly subliminal, then our brains do not perceive it.





Does anyone have any thoughts or comments? Or how this subject can be turned into a ten page report?





Thank You!

Thoughts on Subliminal Advertising.?
The previous poster gave you some good answers (although it was actually a soda company that used to spell out the letters S-E-X in the ice cubes, not a beer company). Another famous tactic was a soda company that use to "hide" pictures of hot buttered popcorn within the movie. The images would go by so quickly, that they were all but invisible, but the viewer's mind was still able to register them. This resulted in sales of popcorn going through the roof.





There was a great book on Subliminal Advertising that came out during the late '60s. Many of the "tricks" used in the old days, however, have since been made illegal, so it is harder for marketers to employ subliminal tactics.





A much more popular tactic, that doesn't exactly fall under the category of subliminal advertising, is Product Placement. This is when companies such a Coke, Ford, Tag Heuer - you name it, actually pay the producers of tv shows, movies, etc. for the right to place their products in the show. So, for example, you might be watching Friends when Ross opens a Coke. Or you might be watching Law and Order when the cops pull over the driver of a Ford Focus. Marketers pay millions of dollars to promote their products this way. The products are quite visible - so it's not subliminal advertising in the traditional sense, but it does have the same intended effect as watching a commercial.





You might ask your teacher or instructor if you could base your paper on Product Placement, using the argument I've just given you. If he/she says know, see if you can locate the book Subliminal Advertising. You might be able to find it in a good used book store.





Good luck with your paper.
Reply:Hey well I can certainly share my thoughts. I totally understand what you mean about how if our minds can not notice that the subliminal message is there, then we can not percieve it and it is useless.





But my thought on that is that the advertising will cause you to think something, so that even though you aren't thinking of the product itself, you may think of something related to it which will then cause you to think of the product. For example a sublimal message might tell you to watch tv, where on tv you will see ads for that product.





Well, I know that one beer company a while ago would always show ice cubes in their glasses of beer. And in the ice if you looked really carefully would read the word 'sex' and sometimes it had stretched out skulls.





Subliminal advertising can also be gone in a physical form where there was one case where I show company would spray a sent in the four corners of their store every half hour. not the smell was very faint but it was strong enough for people's noses to smell it and feel real good about themselves. Therefore a happy customer was more willing to buy.





There are also other little tricks that companies have used. One really famous doghnut shop, I bet you can guess which one I am talking about.....Well you know when you buy a cofee how the cups are usually card boardish. Well they would lave the cup laced with I think it was caffeine so that when you held the cup the particles of caffeine would sink into your hand. Then when you lifted the cup to your mouth to drink it you could smell the caffeine therefore making people believe it was the coffe that they were enjoying.





Now I am not saying that the coffee was bad, just that it was a little bit of an extra "umph" added into it.





Well for your report however I think you should try and find more examples of similar cases. I also think you should research the history behind it, try and find where it was first being used and the different techniques behind how it developed and became so effective.





So hey that is all I got too say, I hope you do good on your report. Good luck:)
Reply:well, you can find more ideas here at http://www.chargedaudio.com





plenty of subliminal articles for you to refer to.. and good luck with your report!





hope this helps!