Do you feel that ambient advertising is more effective than conventional advertising methods (Tvc, print ads.)

Im doing a research on alternative advertising(ambient and gurellia) and I am wondering what will capture the audiences and make them remember the ads. What do you guys think?

Do you feel that ambient advertising is more effective than conventional advertising methods (Tvc, print ads.)
What do you think will take you closer to God? Going to church/temple/mosque/synagogue and pray or stay home and pray. As long as you believe that prayer works, it does not matter. Same way if you believe that advertising works, it does not matter, which ever the way.
Reply:Actually it does matter.





Going out becomes popular as people spend more time out from home and on the roads and outside doing their tasks and etc. These are the time where you want to get their attention.





However it also depends on what you are advertising - the medium selection is dependant on that. If it's something that you need the consumer to try and taste, obviously DM is more effective compared to a giant billboard, likewise if it's a phone that you are selling - TV is better because there's visual as compared to radio.





While ambient and non traditional advertising is good and important to avoid the clutter in tradional medium likep rint and TV, you can't forget your thembecause the reach is high and it gets your product out there. A good advertising media plan should combine all together.





You can learn more of these combination from Ogilvy's 360 degree advertising or email me personally if you have any questions with regards to that