HELP with advertising?

what is fear as an advertising technique? and what's an example?





i've looked it up on google etc. but all the answers are like


super complicated,


so if any1 can give me a very simple definition, and an example


thanks in advance

HELP with advertising?
An example "if you don't buy this product, you will encounter danger or harm"





An example would be an alarm system for a house - the message often contained in the images is: "If you don't buy our alarm system, someone will be able to break into your house and rob you/kill you etc"





Another example would be life insurance/health insurance commercials. The implicit message is often: "If you don't have our life insurance, you or your loved one's won't be taken care of in dangerous situations."

dentist