New Site - How much do I charge for advertising?

I have a new website (UniversalRecruit.com launched Aug 1st) and was wanting to add advertising to the site (via textual links, banners, etc). I'm planning on adding Google Adsense initially. I'm wanting to charge area businesses a flat monthly charge for advertising but I'm new to internet advertising. We had a dismal 2K unique views last month (first month), this month (Sept) looks to be around 10K. What can I charge advertisers and not have them laugh me out their door? Any other suggestions or insight on what to do would be greatly appreciated as well.

New Site - How much do I charge for advertising?
US$1/month
Reply:With so little traffic, it is hard to solicit advertisers to your site. Remember advertisers are paying you so they can reach their target audience. But since you have very little audience yourself, your advertisers may feel shortchanged.





Plus if you solicit advertisers NOW you can hardly charge more than $1 CPM -- even $0.50 per CPM. Your problem will be how to get out of the lowball rate once you get traffic.





Before you approach potential advertisers, think of the following and what you are going to say to advertisers:





- How much traffic does your site receive?





- Who visits your site (advertisers look for demographics, not just traffic numbers. For example, there is huge difference between a site that attracts people who have already started their own businesses vis-a-vis a site that attracts people looking to start their businesses -- and you can't get this info from traffic numbers alone)





- How are you going to monitor their advertising campaign? Do you have an ad server where the advertisers can login and manage their campaigns? Check out openads http://www.openads.com as they have the best ad server out there for small businesses -- plus its free





If you don't have good traffic numbers, you must be able to say who your traffic is. Some advertisers will not care about your traffic as long as your site reaches the type of audience they want to reach. Run a survey first to help you know about the demographic segments of your audience, how they are using your site and why they are coming to your site.





My site was able to get sponsorships and advertising a couple of months it was launched. Very little traffic, but the right traffic that the advertiser wants.
Reply:Good that you have realistic expectations, I think doing Google Adsense to start and build up your traffic base is the first approach, when you get a good traffic flow, then you can start thinking about flat rate fixed ads, otherwise they'll laugh at you in any offer.
Reply:look into what other advertising Cost your market niche.