Saturday, November 14, 2009

How does advertising help any company?

As far as I know, by advertising a company :


1) Makes the people aware of the product


2) Tax exemption


But some ads get played repeatedly...so what exactly is the point?

How does advertising help any company?
There were two pilots on Whidbey Island Washington who flew a Cessna from the Island to Sea Tac airport twice a day. They had thought of adding a larger plane and additional routes from the Island to Vancouver and Juneau. They found two used DC3 and well maintained too. Borrowed a few million dollars, bought the planes, paid for the gates in three airports, hired a crew and opened the service. Six months later they filed for bankruptcy. They were great pilots and they had a great idea, but they didn't let anyone know the service was coming, had come, or even run specials to get the public aware of the routes. Without advertising you have no customer awareness, no foot traffic, no spontaneous decisions to buy, no long term credibility, and the tax write off aint gonna cover the cost of operations, it better sell, sell, sell!
Reply:The answer by Hari was far superior to the one you chose. Report It

Reply:Advertisers use several recognizable techniques in order to better convince the public to buy a product and shape the public's attitude towards their product. These may include:





* Repetition: Some advertisers concentrate on making sure their product is widely recognized. To that end, they simply attempt to make the name remembered through repetition.





* Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to "get on the bandwagon."





* Testimonials: Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.





* Pressure: By attempting to make people choose quickly and without long consideration, some advertisers hope to make rapid sales: "Buy now, before they're all gone!"





* Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buy a product. Apart from artistic expression intended to provoke an emotional reaction (which are usually for associative purposes, or to relax or excite the viewer), three common argumentative appeals to emotion in product advertising are wishful thinking, appeal to flattery, and appeal to ridicule. Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products, such as alarm systems or anti-bacterial spray, which claim protection from an outside source. Emotional appeals are becoming increasingly popular in the health industry, with large companies like 24 Hour Fitness becoming increasingly adept at utilizing a potential customers fear to sell memberships; selling not necessarily the actual gym, but the dream of a new body. Finally, appeals to spite are often used in advertising aimed at younger demographics.





* Association: Advertisers often attempt to associate their product with desirable imagery to make it seem equally desirable. The use of attractive models, a practice known as sex in advertising, picturesque landscapes and other alluring images is common. Also used are "buzzwords" with desired associations. On a large scale, this is called branding.





* Advertising slogans: These can employ a variety of techniques; even a short phrase can have extremely heavy-handed technique.





* Controversy, as in the Benetton publicity campaign.





* Guerilla advertising: Advertising by association. Done in such a way so the target audience does not know that they have been advertised to, but their impression of the product is increased (or decreased) if that is the intent of the advertiser. The focus is to promote the products or services in a way that revolves around ingenuity rather than finances in order to make a large impact, while spending as little money as possible.





* Subliminal messages: It was feared that some advertisements would present hidden messages, for example through brief flashed messages or the soundtrack, that would have a hypnotic effect on viewers ('Must buy car. Must buy car.') The notion that techniques of hypnosis are used by advertisers is now generally discredited, though subliminal sexual messages are extremely common, ranging from car models with SX prefixes to suggestive positioning of objects in magazine ads and billboards.





During the 1990s, advertisers have increasingly employed the device of irony. Aware that today's media-savvy viewers are familiar with -- and thus cynical about -- the traditional methods listed above, advertisers have turned to poking fun at those very methods. This "wink-wink" approach is intended to tell viewers, "We know that YOU know we're trying to sell you something, so bear with us and let's have fun." The ultimate goal of such advertising is to convey a sense of trust and confidence with viewers, by essentially saying, "We respect your intelligence, and you should respect us because we're not trying to fool you." Common television examples include most beer advertising and the commercials of the Geico insurance company.
Reply:Makes people think about the product constantly. with time, the name of the product becomes household talk, which is the target. When people think of the product, and talk about it, they then by it.

blue tooth

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